Sweden's best shopping in Östersund

Östersund took first place when the retail trade’s magazine Market conducted their 2018 survey of Sweden’s best city shopping.
The variety of restaurants, the range of stores, the pleasant surroundings and genuine welcoming atmosphere were some of the topics which received high ratings.

Östersund is well-known for its many small boutiques, stores and its gastronomic offerings. The city was founded for trade reasons and we are still very much a town for commerce. In the city centre the  large retail chain-stores are supplemented by the local-craft shops, the food halls with their wonderful delicatessens, the shoemakers in the side alleys, the furnishing shops next to Storgatan and the many smaller boutiques with their jewellery and fashions.

This winter also sees some of the old beautiful courtyards begin to open up
In November Hamngatan 12 opened its new home furnishing shop Magasinet with café. The shop is focusing on recycling, health and sustainability. Everything in the shop and the cafe is for sale, including tables and chairs. The idea is to be able to stroll around seeing beautiful interior details, listen to an interesting lecture and then take a coffee. Breakfasts and lunches will be simple and healthy. Smoothies, juices as well as soups and sandwiches will be available. Future plans for Magasinet include exciting pop-up stores and yoga evenings.

The inner courtyard Norra Station behind Telogott is another nice place that is flourishing. When entering the courtyard, you will see a glass fronted orangery. Greenery and interior decoration in warm colours will make you feel at home. An enviroment has been created that makes people want to hang out and exchange ideas. Here you can enjoy a nice coffée with coffee beans freshly roasted in the roastery on the premises, look at an art exhibition, listen to an exciting lecture or just enjoy seeing when the bread is beeing baked or the sausages being made.

In between these stores one also finds other food stalls for all tastes – from vegan, sushi and grills to fine dining on Jämtland’s natural resources. In a vibrant city centre one will always find something to look forward to.

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